LISTEN

Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers.

PLAN

With our research done, the planning process turns that information into a clear set of consumer insights, user objectives and business goals. Paired with target personas and user experience data, this information helps us create an overall strategic vision for your brand that will define the digital state of the brand along with its messaging and positioning in the marketplace.

CREATE

At this point, we’ve done the math. We’ve strategized, quantified and analyzed. We get it. We get your customers. We get your industry. We get your brand.We create ideas that help integrate a brand not just across different platforms, but weave it into peoples’ lives. Ideas that engage, entertain and inform. Ideas that consumers relate to. Ideas that jive with how they connect, converse, and consume. It’s what we call a brand ecosystem.

EXECUTE

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more.

MEASURE

By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We analyze. We figure out what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand.

OPTIMISE

The closest we get to “looking” back is when we measure the effectiveness of our work. And the only reason we look at how well we did, is to figure out what we can do better. If something’s not performing like it should, we tweak it. If it’s not working at all we drop it. If it’s blowing the lid off expectations, we double down.